Lift & Shift

As our name represents, LIFT is our commitment to increasing the lifetime value of your existing customers by retaining them for longer periods of time, selling to them more frequently, with greater volume, and by securing a larger share of their category spending. SHIFT is our commitment to attracting new customers to your business, and increasing their average lifetime value.

At Lift & Shift you gain a partner who knows how to maximize your opportunities. We analyze your customer behavior to set up a program that resonates with your customers in one seamless interface. We provide program design guidance, offer set-up advice and ongoing program administration and promotion, so your sales team can stay focused on what’s most important to you - selling. You can use the program to reward and incentives any conceivable target audience including consumers, channel partners, and in-house or external sales teams.

As a business owner, one of the biggest questions you're likely to face is, "Do I think loyalty programs are effective?" Whichever business has the most efficient loyalty program will probably do that, over time, and that might be several years or decades in the future. But what are the benefits of rewarding your customers with gifts, discounts, or other gifts that they'll appreciate? Loyalty programs are not a panacea; however, they are a good way to draw in new customers, retain existing customers, increase your brand's reputation, and most importantly, maximize your bottom line.

The first question to ask yourself when asking, "Do I think loyalty programs work?" is, "What kind of customers are you trying to attract?" If you're appealing to older, established clients you need to offer more than a discount or gift; you need to provide a value that will last longer, so that you can maintain those customers. Younger clients don't have the same buying power as their older counterparts, so you need to offer something more in return for their patronage.

In other words, your loyalty offers should come with an element of perceived value - a feeling of value that your customers will get in return. You want to give your customers the feeling that you value them as a business. They'll feel that when they buy from you, they'll get something of value in return. That's a valuable feeling for both you and your customers! You know, as businesses go, the more value we give to our customers, the happier and more satisfied we are, too.

So, do you reward good behavior? Most loyalty programs do. Customers who enjoy being rewarded, will continue to buy from you. Rewards can be in the form of discounts, free services, or even products. These things can be as simple as a discount at the store, or as complex as a survey that rewards your customers for entering certain demographics. Rewards can help you earn a profit, too; reward customers for referring other customers.

But how do you earn rewards if you're not a customer-centered organization? It's important to remember that you might have a variety of customer-oriented programs, from sales incentives to co-op deals to coupons to the like. And you may be able to combine some of these with loyalty programs, if you have enough staff to handle customer service calls. But if you want to build a successful marketing strategy, Lift & Shift's customer-centered programs are just another tool in the box. We're looking for a deeper relationship, one that encourages us to be loyal and to take a step back from the chaos of everyday life and let us focus on the people and things that matter most to us.

You might find that earning rewards through an employee incentive program works well, too. Some companies offer a special credit card that's given out only to our customers if we meet a certain number of points. Others might give out free checks and coupons for spending habits that we maintain with the company.

The thing about earning rewards with a rewards program at work is that it builds up our credit. We can use the points and the free gifts to pay for more things and to make larger purchases. We can build a strong financial foundation with the bank, which is always a good thing to have - especially in a bad economy. Is it possible that by using a cash back or other rewards program from a bank or another place of employment we could see some success in building credit?

Yes, you can, but keep in mind that interest rate booster programs don't really do anything to increase your account balance. They do allow you to pay less in the long run on your credit card, though. So it's all about the interest rate booster, because it allows you to pay more off the principal in the short term. If you can find a program where both you and the bank to get a good deal, then you've really got something that's going to be effective for both you and your customers.

Lift & Shift
PO Box 273
West Seneca, NY, 14224
+1 844-921-1424
https://www.lift-and-shift.com/